Are you organizing an event for your organization or your company? Have you set your goals and the KPIs you want to achieve yet?
People use to measure the success of an event by defining certain Key Performance Indicators they wish to achieve. The most common and easily measurable KPI used in such situations is the attendance. It is believed that a great attendance signifies a successful event. Namely, the more people attend your event the more possible it is to achieve your goals.
This is not totally true though. Attendance per se is not enough to call it a success. This is rather a quantitative indicator than a qualitative one.
For example, you may have 1,000 invitees participating in the demonstration of your new hairstyling product series but receive no orders in the end or you can organize a closed event with ten participants only whose orders will secure your income for the rest of the year.
For this reason there is another KPI, which is much more crucial than the attendance. And this is the engagement of your audience during the event. Or to define it more correctly, it is the engagement of your audience with your brand before, during and after the event.
And if you think about it based on your personal experience, you can easily realize that people tend to forget the majority of the things they hear but remember significantly more when they get involved in a phenomenon themselves.
Engagement in your event is all about this. When people get involved, they activate all their senses and live a more intense and concrete experience which is more difficult to forget. Engage your audience means finding ways to get them involved in discussions, motivate them to express their opinions, ask questions, agree or disagree. A great engagement is more likely to secure your success. In this way people are converted from passive listeners to active participants and this helps you better achieve your goals.
How to increase engagement
A fundamental yet often overlooked way to increase engagement in your audience is to add interpreting services and give people the chance to communicate in their mother tongue. Although English is quite widespread, especially in the business world, people can express their thoughts and feelings more vividly and integrally in their mother tongue and when they do so, they get more involved with your brand. Holding the discussions only in English may be easier to organize from a first point of view, it will make though many people more hesitant to talk and participate, which in turn has an impact on your goals and KPIs.
Secure the engagement of your audience with us
I know that adding interpretation to your event might be a complicated task, but no worries. Our team can make it super easy for you.
Get in touch and:
- Save energy and time. Our experts will efficiently configure every single technical detail, so that you don’t need to worry about things you don’t have full command of.
- Profit from our know-how from the beginning. With our guidance we can help you not only execute, but also design your event in the most efficient way to secure the best engagement ever.
Among others, our guidance involves:
- Arrangements for the correct technical equipment, so that participants can gain the most from your event.
- Training on the use of equipment for all stakeholders involved
- Tips on how to organize a presentation that captivates your audience
- Coordination and training of the whole interpreting team and speakers
Get in touch now to ensure effective interpretation for your Greek-speaking audiences and achieve maximum engagement in your next event.
Email: info@translationembassy.com
