With its outward-looking approach, the world of business frequently aims to reach audiences outside the borders of Greece. Whether you have to deal with end consumers or B2B transactions, a well-designed business profile certainly gives you prestige and makes it easier for you in the fight to conquer new markets.
TRANSLATION AS A WAY OF ACCESSING INTERNATIONAL MARKETS
Systematic study of consumer behaviour has shown that the likelihood of purchasing a product increases when the product is presented in the consumer’s own mother tongue. This is because the mother tongue is the one that most impacts on consumers’ mindsets and affects their emotions. So investing in a professional, quality translation needs to be one of the key pillars of your expansion strategy.
GOOD TRANSLATION IS AN INVESTMENT
Professional translation should therefore not be treated as a cost but as an investment that generates its own rewards; an investment which down the line will contribute to an increase in your business’ sales and revenues.
ADVANTAGES AND BENEFITS OF PROFESSIONAL TRANSLATION
The benefits of professional translation include among others the following:
- It shows the world you treat your business responsibly and not just superficially. It shows you have developed a comprehensive outward-looking strategy and do not resort to rushed solutions. This gives your business credibility.
- Professional translators have studied the societies of their working languages in depth and take into account not only linguistic but also cultural aspects. Consequently, they are able to adapt the translation of your texts so as to better respond to the idiosyncrasies of the public you're addressing. They are also in a position to warn you if any of your texts could come into conflict with the customs and traditions of the translation’s intended audience. For example, in one case where advertising for hotel reception rooms available for baptisms was translated into Turkish, I warned the customer that due to the difference in religion, that offering might not generate a lot of interest and I proposed alternatives in line with the customs of the translation’s intended audience.
- Whether it is an analysis of technical characteristics or product advertising, a good quality translation also clues the consumer up to the quality of your product.
WHAT’S INCLUDED
The translations for businesses include:
- Product and service descriptions: technical characteristics, functions, uses, etc.
- Commercial correspondence: special offers, newsletters, invitations, events, actions, etc.
- Labels and promotional materials for goods
- Advertising campaigns
- Company presentations: profile, historical development, human resources, philosophy, achievements, growth and development, etc.
