WHERE ARE THEY USED
The translations of marketing materials are primarily aimed at businesses that promote their products outside of their home market. These include:
- Advertising campaigns
- Actions and events
- Newsletters
- Offers and competitions
- Videos and presentations, etc.
WHY SHOULD THEY BE ASSIGNED TO PROFESSIONALS?
The translations of marketing materials are a special category requiring the translator to have a unique skill set. It’s not just a matter of taking a dictionary, finding words, putting them in order and that’s the job done. Quite the contrary! A somewhat more complex approach is needed requiring a sprinkling of creativity, exceptional handling of language, agility of mind and clever word choices. That’s why investing in professional translation is a good idea.
ADVANTAGES AND BENEFITS OF PROFESSIONAL TRANSLATORS
Professional marketing translators:
- Are highly skilled in using language and can offer you clever word choices for plays on words, slogans, expressions and quotes.
- Professional translators have studied the societies of their working languages in depth and take into account not only linguistic but also cultural aspects. That allows them to make your advertising campaigns even more effective, ensuring that they are better in line with the temperament and traditions of your audience, and avoiding word choices which could be offensive in their culture.
- Have developed a set of special skills that allow them manipulate advertising talk and bring a creative touch to your texts.
PORTFOLIO
The translations of advertising texts I have completed include:
- paysafecard/Paysafecash: social media advertising campaigns, internet advertising, competitions, draws, tournaments, games, events, discounts, newsletters, new product and feature promotional materials, company profiles, awards and prizes for companies, texts on the historical development, philosophy and mission of companies, etc.
- Cliq digital advertising company: ads and descriptions of games, titles and descriptions of applications, titles and descriptions of videos, quizzes, titles and descriptions of stickers, emoticons and wallpapers
- Chios Mastic Museum: translation of subtitles for videos about the history of gum mastic
- ANEK LINES: translations of texts relating to the company’s profile, its historical development, discount campaigns, sponsorship, cultural and charitable activities
- ΕWE International: subtitles in a video to launch a new product
- NGOs campaigns run by animal welfare organisations
