How can I attract tourists all year round?

You are located in a touristic area and your business rocks during the high season, but what happens when the touristic period is over and the weather starts to get colder? The influx of tourists suddenly stops and your clientele is now restricted only to a few locals, so few that it is no longer profitable to afford all the operating expenses and you decide to close your business until next summer.

Well, stay ensured that you are not the only one. Hundreds of professionals are in the same position as you, especially those located in smaller urban centres or regional areas. The good news is that you can join forces all together and take some initiatives to prolong the touristic period and make your businesses thrive for more months within a year. Here is an idea of what you can do.

Studies have shown that conference participants travelling to an event tend to spend 3 to 7 times more money than typical tourists. So why don’t you organize a conference or an exhibition in your area? It can be an event for wine lovers, for example, if wine production is the highlight of your area. Or a conference about new farming technologies, if farming is the main financial activity at your location.

The organization of a conference involves professionals from several specialization fields, extending from transfer, hotels and venue facilities to florists, catering, audio equipment and other stuff. It is an opportunity for the whole community to work and thrive. Thus, you can showcase your hospitality, promote local products and stronger establish your area as a touristic destination in the map.

Now what do you think about organizing an event? Is it something that could have durable results for you?

As experienced interpreters we are often part of conferences and events. During the last two years we have concentrated a lot on hybrid or online events as well among others, due to the Covid-19 pandemic. Should you need professional assistance with the organization of a conference, feel free to contact us at info@translationembassy.com.

Among others, we can offer:

  • Professional interpreters who cover multiple language combinations
  • Arrangements for the provision of technical equipment or online platforms for hybrid meetings, if necessary
  • Translation of your presentations and conference material

Contact us at info@translationembassy.com for a free consultation.

 

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