Imagine you are a professional event manager or you organize an event for your own company/organization and you are told that all speakers and participants are knowledgeable in English. What a relief, isn’t it? Communication will be straightforward for everyone and you’ll avoid the hassle caused by language barriers.
Organizing a monolingual event is definitely a lot easier from the point of view of logistics. However, will it have the same impact on your audience?
This is a question event organizers usually don’t think about. Yet the impact of your event is crucial for your success. And to achieve a significant impact, you need an engaged audience. Now, how will the language affect the engagement of your audience?
To answer this question, let’s think a bit how our language proficiency level changes in different situations. It’s no accident that the international English language examinations are divided into sections, in which your reading, listening, writing and speaking skills are tested separately. Reading and understanding a foreign written text is typically easier than listening and understanding a speech, while listening and understanding an oral speech is respectively easier than producing your own words (speaking).
Speaking is usually the most difficult challenge for language learners. For this reason, it’s no surprise to see people with excellent English knowledge faltering when they start to talk.
Imagine now that such people are attending your event. They may have understood all the presentations, but when time for discussion comes, everybody hesitates to express their thoughts. How does this affect the engagement level?
A lack of engagement does not only hurt the impact of your event and consequently its success. If you are not able to hear the people’s thoughts and feelings, you also miss important feedback and insights that could have been useful for your professional development.
If you give people the chance to express themselves in their native language instead, your audience will be more engaged. Nobody will then hesitate to take the floor if they feel confident and if they can unfold their reasoning in an integrated way. More comments will be made, more questions will be asked and passive listeners will thus be converted to active participants.
So, if the engagement level among the audience matters to you, you’ll definitely want to design a multilingual event and add interpreting services to enable and facilitate communication.
And if the linguistic management seems overwhelming to you, no worries. Our experts’ team is here to make everything easy for you.
Get in touch with me now for a free consultation!
Contact me at: info@translationembassy.com
My team consists of top-notch experts, ready to help you not only with the implementation, but also with the preparation of an event, taking care of all those small but critical technical details which can make or break your event, if not managed properly.
What we offer:
- One-on-one consultancy on how to build a successful and impactful event from scratch
- Know-how and training for your speakers so that they speak directly to the heart of your audience
- Guidance on how to ensure maximum engagement
- Professional interpreters to get your message across smoothly and involve everyone in the discussion
- Arrangements for the technical on-site equipment
- Provision of an online platform for virtual events or guidance on how to select the right one
- Translation of your presentations and promotional material
Does this sound interesting? Reach out and take the first step towards success!
Get in touch with me now for a free consultation!
Contact me at: info@translationembassy.com
